No business ever functions at a higher level than its weakest point, and that is quite often their web page hosting provider. Unless you are a programmer, all the technical jargon and directories that hosting providers use can be confusing. Many people cave in when confronted with a decision and just take what comes first. By learning a few things about hosting, you can end the confusion and avoid this trap.
The majority of website hosting providers offer a variety of service packages and features, which may differ significantly from one server to another. As you compare your options, you should also take into consideration the expected service levels and support for each of the most important features. A cheaper host may not have the same level of features as one that costs a bit more but has a more robust plan.
Research multiple companies before making a final decision. Depending on the recommendations of one or two people can backfire, especially if those providing their opinions lack experience or have some kind of affiliation with the host they recommend.
Choosing a web host which is physically located in the same country as your visitors will boost the speed of your website dramatically. For example, if your audience is located in the U.K., ensure that your hosting provider has a data center in the U.K. as well.
Create a list of your needs ranked by importance before you start your web host research. Write down all your wants and needs, and match potential web host to those needs. With this list prepared and handy, you can make a more informed decision based on your overall requirements, not simply on one factor, such as pricing.
Once you choose a web host, pay monthly instead of a lump sum payment. It’s difficult to know if your web host will be a good one, and your business may change over the course of the next 6-12 months. Depending on the terms of the service agreement, you could lose any money you paid for future services if the web host provider goes out of business or the service is no longer able to provide for the needs of your expanding company.
Identify the positives and negatives of the hosting plans you’ve gathered information on. Even if you are locked into a contract with your host, there are still plenty of things you can do to prepare for the move. Don’t let a contract prevent you from planning your steps for a change.